PARIS CHRISTMAS SEASON
BUSIEST TIME OF THE YEAR
11 DAYS CAMPAIGN BEFORE CHRISTMAS
MOBILE LED SCREEN
One of the results of the pandemic was the cancellation of all major events around the world. But Christmas will always be Christmas for everyone, and it will still be the biggest Holiday of the year!
MAJOR EVENTS MEDIA will be setting up a truck with LED screens that will go around the city of Paris during the Holiday Season. The screens will be running for 11 days prior to Christmas during the busiest time of the year.
Paris is always a magical city - but even more so during the Christmas holiday season when brilliant decorations light up the city, hot mulled wine and roasting chestnuts warm you as you browse through the Christmas markets. Paris undergoes a transformation with the approach of the festive season. The city’s most beautiful monuments are illuminated, Christmas decorations adorn the streets, and department store windows are filled with animated displays. Markets, Nativity scenes, merry-go-rounds, and a host of other activities and events take over the city, offering fun for all the family.
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The truck will be seen around the city, in the major high profile streets where events will be happening during the Holidays. Thousands of people will view the screens going around the city!
The screen cannot be missed
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The MOBILED will be mainly on the Champs Elysées and Boulevard Haussmann
This street is one of Paris’ biggest tourist attractions, after the Eiffel Tower. The road has a lot to offer, but it is predominantly a strip for high-end fashion and retail. In addition to the outrageous lighting display, the Champs Elysées has a few other Christmas attractions under its belt. In recent years, the Champs Elysées has been the site of a really wonderful Christmas market at the Tuileries Gardens just across from the Louvre.
Boulevard Haussmann is one of the most elegant in Paris. The activity is intense and bankers, shoppers or moviegoers and tourists constantly meet. It is also while strolling on this artery that we can admire the most beautiful Haussmannian facades of Paris as well as many remarkable buildings.
The busiest time of the year
EVENT : Paris Christmas Season
CAMPAIGN DATES: December 12 → 22 (11 days)
MEDIA TYPE : 3 giant led screens on Mobile LED truck
SCREEN OPERATION TIMES: DRIVING 7 hours per day x 11 days
MAIN ROUTE: Avenue Champs - Élysées & Boulevard Haussmann, Paris
PACKAGE: 12 x 10 sec spots per hour OR 4 x 30-sec spots per hour
TOTAL SPOTS: 924 x 10-sec spots OR 308 x 30-sec spots over the 12 days
Major Events Media
1 tonne of carbon dioxide
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12 December 2020
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